In Atelier Hekayat we believe in art. An art which comes from the combination of identities, moods and cultural settings. In Atelier Hekayat, we believe in stories. We believe that without a story, there is no creativity. Story makes the brand stronger.

Launched in 2012 by fashion designers Alia and Abeer Oraif, the brand aims to introduce a new meaning to the outerwear that matches the current rhythm of its creators. Since then, Atelier Hekayat adds an exclusive glamour to the traditional outerwear.

In 2019, the brand has been chosen between hundreds of fashion designers as one of the most famous designers in Saudi Arabia by the Ministry of Culture and honoured to receive the Certificate of Excellence. Following this, the designers were invited to participate in the Fashion Futures Event to showcase their collection. In 2020, they have been selected to Saudi 100 Brands Exhibition organised under the Fashion Commission by the Ministry of Culture. In the recent exhibition that is organised, their special piece inspired by the bougainvillea flower and Jeddah landscape gained a huge success by appearing on many mediums.

Alia Oraif has a Bachelor’s degree in nutrition from King Abdul Aziz University in Jeddah. Thus, carries a certificate in Principles of Design and Sewing from the same university at the Faculty of Home Economics, took courses such as Clothing & Textiles, Tricot & Crochet, Hand Embroidery, Casualwear Design & Constitution. Alia adores handcrafts and drawing and she had several canvases from the best of the Saudi society. In January 2022, she has been chosen as a founding member of KSA’s first professional non-profit fashion society, created by the Ministry of Culture, approved by His Highness Prince Badr bin Abdullah bin Farhan, Minister of Culture.

Abeer Oraif has a Bachelor’s degree in International Business Management from King Abdul Aziz University in Jeddah. Also, the designer holds a degree in Fashion Journalism and Business of Fashion field from Condé Nast College in London.

Abeer seeks every challenge that could elevate her skills and looks for opportunities to improve and grow every day.